I set up a questionnaire on Survey Monkey to be able to get in contact with my target audience and find out what they thought of my production logo ideas. There feedback was brilliant and these are the results and my final conclusion.
When looking at the audience feedback from the survey monkey questionnaire that we put up we have found that the target audience for our trailer like the idea of the idea of the tightrope the most out of all the ideas as this is the one that the audience say is most unique from existing products and goes with the title itself. Other people that answered the question said that they liked the film reel idea because it looks like a real life film logo that people would use on existing products. The logo ideas that the target audience did not like was the BP logo and the scales, but we did not ask why the audience did not like this idea and that is something that we could ask in a future questionnaire or if we had been able to redo the final questionnaire we would have been able to ask why they did not like it and what they would change if they had the choice to be able to change it. Most of the people that answered our questionnaire said that they had other ideas for what our logo could look like and the ideas that they had were very creative and might be made into logos in the future. The findings that we had have helped us a lot as we are now more aware of what the target audience are looking for in our production logo and we are able to incorporate their ideas into the ones that we already have to make a logo that everyone is impressed by. The designs that we have already made will be edited using the ideas that the audience feedback gave us so that the target audience will be more likely to want to come and see the product that we have produced.
The feedback from the target audience was very helpful as it has helped us to decide on new ideas that we could use and we are more confident when it comes to making the final trailer.
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