'Utopian' - perfect world, idealised world
audiences want media products that show them the Utopian world as they are more dramatic and interesting to watch to see what happens.
The Frankfurt School
The Hypodermic Needle Model
audiences are manipulated to be told how they think about a film as the audience is passive.
Blumler & Katz
audience is able to choose what media that they want to view depending on the mood of the audience member, as they try to fulfill there needs.
- entertainment and diversion: escapism
- personal relationships/social interaction: identification with characters to discuss media texts
- personal identity: compare your life with the characters and situations
- information/education: find out and learn about what is going on in the world
David Buckingham
young people use the media to make sense of their experiences of being able to relate to others and organising their daily lives. The media is a wallpaper to pass boredom in their lives, most of the time they see the media as being meaningless.
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